.ad-slot { margin: 0; max-width: 100%; width: 300px; }
.ad-slot figcaption { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 8px; align-items: center; margin-bottom: 7px; color: var(--muted); font-size: 8px; text-transform: uppercase; letter-spacing: .07em; }
.ad-creative { position: relative; overflow: hidden; isolation: isolate; background: var(--campaign-color); color: white; height: 600px; display: flex; flex-direction: column; padding: 27px 25px; }
.campaign-photo { position: absolute; z-index: -2; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: .62; transform: scale(1.02); animation: campaignPhoto 10s ease-in-out infinite; }
.ad-shade { position: absolute; z-index: -1; inset: 0; background: var(--campaign-color); opacity: .78; }
.campaign-brand { display: flex; align-items: center; gap: 10px; position: relative; z-index: 1; }
.campaign-monogram { font: 800 14px var(--headline); color: var(--campaign-accent); border: 1px solid currentColor; width: 32px; height: 32px; display: flex; align-items: center; justify-content: center; border-radius: 50%; letter-spacing: -.7px; }
.campaign-name { font: 600 16px var(--headline); letter-spacing: -.3px; }
.campaign-message { position: relative; margin-top: auto; }
.campaign-sector { font-size: 9px; color: var(--campaign-accent); letter-spacing: .12em; text-transform: uppercase; font-weight: 600; }
.campaign-headline { position: relative; display: grid; font-size: 33px; line-height: 1.06; font-weight: 800; margin-top: 12px; min-height: 112px; }
.campaign-scene { grid-area: 1/1; opacity: 0; transform: translateY(12px); transition: transform 450ms var(--ease), opacity 450ms var(--ease); pointer-events: none; }
.campaign-scene.is-current { opacity: 1; transform: none; }
.ad-cta { display: inline-flex; gap: 14px; align-items: center; justify-content: space-between; background: var(--campaign-accent); color: var(--campaign-color); font-size: 10px; font-weight: 700; padding: 12px 15px; border-radius: 2px; margin-top: 18px; transition: transform 200ms, opacity 400ms; }
.ad-cta:hover { transform: translateY(-2px); }
.ad-creative[data-phase="2"] .ad-cta { animation: campaignCta 3.33s ease both; }
.campaign-disclosure { display: block; font-size: 7px; line-height: 1.5; color: white; margin-top: 22px; opacity: .94; }
.ad-slot--wide { width: 970px; margin-inline: auto; }
.ad-slot--wide .ad-creative { height: 90px; padding: 12px 28px; display: grid; grid-template-columns: 190px 1fr; gap: 30px; }
.ad-slot--wide .campaign-photo { width: 40%; left: auto; opacity: .3; object-position: center; }
.ad-slot--wide .ad-shade { background: var(--campaign-color); }
.ad-slot--wide .campaign-brand { align-self: center; }
.ad-slot--wide .campaign-name { font-size: 17px; }
.ad-slot--wide .campaign-message { margin: 0; display: grid; grid-template-columns: minmax(0,1fr) auto; align-content: center; column-gap: 24px; }
.ad-slot--wide .campaign-sector { font-size: 8px; }
.ad-slot--wide .campaign-headline { font-size: 25px; min-height: 0; height: 30px; margin-top: 3px; }
.ad-slot--wide .ad-cta { grid-column: 2; grid-row: 1/3; margin: 0; align-self: center; padding: 10px 13px; font-size: 9px; }
.ad-slot--wide .campaign-disclosure { position: absolute; bottom: 5px; left: 28px; font-size: 6px; margin: 0; }
.ad-slot--box .ad-creative { height: 250px; padding: 20px; }
.ad-slot--box .campaign-headline { font-size: 26px; min-height: 62px; margin-top: 7px; }
.ad-slot--box .campaign-message { margin-top: 15px; }
.ad-slot--box .campaign-brand { gap: 8px; }
.ad-slot--box .campaign-name { font-size: 15px; }
.ad-slot--box .campaign-monogram { width: 26px; height: 26px; font-size: 12px; }
.ad-slot--box .ad-cta { margin-top: 10px; padding: 8px 12px; font-size: 9px; }
.ad-slot--box .campaign-disclosure { margin-top: auto; font-size: 6px; }
.ad-slot.is-paused .campaign-photo, .ad-slot.is-paused .ad-cta { animation-play-state: paused; }
.ad-slot:not(.is-playing) .campaign-photo { animation-play-state: paused; }
@keyframes campaignPhoto { 0%,100% { transform: scale(1.02); } 50% { transform: scale(1.08) translateY(-4px); } }
@keyframes campaignCta { 0% { opacity: .6; transform: translateY(5px); } 20%,100% { opacity: 1; transform: none; } }
@media (max-width: 1100px) {
  .ad-slot--wide .ad-creative { grid-template-columns: 170px 1fr; gap: 18px; padding-inline: 22px; }
  .ad-slot--wide .campaign-headline { font-size: 22px; }
}
@media (max-width: 900px) {
  .lead-ad .ad-slot { margin-inline: auto; }
  .ad-slot--tall .ad-creative { height: 250px; padding: 20px; }
  .ad-slot--tall .campaign-headline { font-size: 26px; min-height: 62px; margin-top: 7px; }
  .ad-slot--tall .campaign-message { margin-top: 15px; }
  .ad-slot--tall .ad-cta { margin-top: 10px; padding: 8px 12px; font-size: 9px; }
  .ad-slot--tall .campaign-disclosure { margin-top: auto; font-size: 6px; }
  .ad-slot--tall .campaign-monogram { width: 26px; height: 26px; font-size: 12px; }
  .ad-slot--wide .ad-creative { grid-template-columns: 150px 1fr; padding-inline: 18px; gap: 12px; }
  .ad-slot--wide .campaign-brand { gap: 8px; }
  .ad-slot--wide .campaign-name { font-size: 15px; }
  .ad-slot--wide .campaign-monogram { width: 27px; height: 27px; font-size: 11px; }
  .ad-slot--wide .campaign-headline { font-size: 20px; }
  .ad-slot--wide .campaign-message { column-gap: 12px; }
  .ad-slot--wide .ad-cta { font-size: 8px; gap: 7px; padding-inline: 9px; }
}
@media (max-width: 600px) {
  .ad-slot--wide { width: 320px; }
  .ad-slot--wide .ad-creative { height: 180px; padding: 16px 19px; display: flex; flex-direction: column; gap: 0; }
  .ad-slot--wide .campaign-photo { width: 100%; opacity: .38; }
  .ad-slot--wide .ad-shade { background: var(--campaign-color); }
  .ad-slot--wide .campaign-brand { align-self: start; }
  .ad-slot--wide .campaign-name { font-size: 15px; }
  .ad-slot--wide .campaign-message { display: block; margin-top: 10px; }
  .ad-slot--wide .campaign-sector { display: none; }
  .ad-slot--wide .campaign-headline { font-size: 24px; min-height: 53px; height: auto; max-width: 230px; }
  .ad-slot--wide .ad-cta { margin-top: 6px; padding: 7px 10px; }
  .ad-slot--wide .campaign-disclosure { position: static; margin-top: auto; font-size: 6px; }
}
@media (prefers-reduced-motion: reduce) {
  .campaign-photo { transform: none; animation: none; }
  .ad-creative[data-phase="2"] .ad-cta { animation: none; }
}